In general, the internet seems the simplest way to track down what we want these days. There is one critical exception: original non-digital art works. Aside from the fact that there is nothing quite like the smell of linseed in the morning, turps in the evening and coffee brewing in between, you just can’t capture the magic of the real deal through a camera lens and squinting at a computer monitor. There’s also the magic of discovering the real story behind a work from the artist wielding the brush.
Visual Emporium has deliberately not provided an online store. Why we don’t offer paintings with a Paypal option and a 24 hour turnaround delivery for our gorgeous art? Because original art is not like a reproduction. Art is textural, rich and tactile. The works on our site have depth and dimension that cannot be expressed through the lens of a camera. The sculptural pieces deserve to be stroked and observed from all sides. The imprints made by a printing press cannot be reproduced on a tiny iPhone screen. The effect of seeing yourself through a mirror interspersed with form and colour cannot not be replicated. The luminescence created by layers of oil paint and glazing cannot be displayed on a computer. The glowing kaleidoscope of colour observed through glass as the day progresses is infinite. To truly appreciate and admire the quality of an original artwork, the viewer needs to step through the computer screen and into the real world. Daunting (and occasionally smelly) as it may sound, it is critical to move around the work, touch, observe, experience and inhale the works. Visual Emporium encourages visitors to the site to make contact with the artists involved to learn about their work, their thought processes, and to see the original pieces. Quirky, evasive or even just downright bizarre, every artist and their work holds a story. Some are personal, some are adventurous moments and some are deliberately controversial. A viewer will not truly understand the nature of a work until they sit down in front of it, make contact with the artist and discover the personality behind the message and the inspiration that propelled the work into existance. It might seem a little retro, but then again, retro is the new black – so give it a go!